How do consumers know that your website exists?
In the digital age, if you don’t rank high in Google’s search rankings, the chances are that many consumers don’t, which is why optimizing your website with effective keywords has become so critical for search engine marketers.
Keyword research is the bread and butter of any SEO specialist, and there are a variety of tools that these professionals use to find powerful keywords that can vault your website higher in Google’s search rankings.
What are the Best Tools for SEO Keyword Research?
That depends upon who you ask. There are dozens upon dozens of tools and resources out there, and each company who creates them swears up and down that they are the best tool for finding quality keywords.
Since organic search is the main driver of website traffic, we at LaunchRunner have tested our fair share of both free and paid SEO products. As a result, we have created a list of tools that our SEO specialists rely upon to find the best keywords for our clients.
Google Adwords Keyword Tool
If you are looking to increase your standing in Google’s search rankings, why not use the very tool created by Google to help you do so?
The keyword planning tool contained within Google Adwords is great way to find keywords that your target audience is using. It’s free, fairly easy to use and provides a lot of statistics and data for you to parse through. All you have to do is create an account and you can immediately start researching keywords that are frequently used in Google search queries.
What’s the best way to outrank your competitors in organic search rankings? Find the keywords they are using and focus on optimizing your site for them.
SpyFu is a great program that allows you to spy on your competition’s keywords. It’s a paid service, but is well worth the money that you will invest in it.
Once you log in and start using the tool, you can input the website address of your competitors and find out which keywords they are using, how they rank for them and the pay-per-click ads that they are currently running.
The amount of data that you get back is staggering, but it can help you choose the best keywords in your industry.
MozBar is a browser extension that can be downloaded to Google Chrome or Firefox at no charge.
The browser toolbar gives you real time information on the pages that you are viewing, allowing to see a website’s PageRank, domain authority, number of unique visitors and more. The information can help you to see how difficult it is for you to rank for specific keywords, a must have metric for developing efficient optimization strategies. By determining how hard it is to rank for specific keywords, you can increase the efficiency of your SEO efforts by focusing on keywords in which it is easier for you to rank.
If you subscribe to Moz, the company will give you further access into the MozBar, allowing you to see in-depth analysis of search engine result pages, detailed page data and more.
The Best Tool is Right in Your Head
These tools can help you find keywords that are great for your website, but the absolute best tool for keyword research lies right inside an SEO specialist’s head. Anyone can pick up these tools and plug away at them for hours. Some people may find success in doing so, but many others will inevitably get lost in all the data.
It comes down to the fact that these are tools that must be effectively. After all, anyone can use a hammer, but not everyone can build you a house.
If you are serious about optimizing your company’s website, it’s always best to rely upon professionals who have been conducting keyword research for years. They know the industry, they know how Google works and they can make sure that your website rises above the competition.
Let us launch your website to the top of Google’s search rankings. Call us today to find keywords that are right for you.