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That Amazon Server Crash – What It Means for Your Business’s Website

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If you were on the internet last Tuesday, you might have noticed something was horribly wrong. Broken images, websites not loading, missing functionality.

Were the Russians attacking us? No. Well, probably not….

It’s actually because some of Amazon’s AWS servers went down.

AWS is the biggest cloud server platform in the world with around 40% of the market share. Their S3 server on the east coast experienced high fail rates for around 4 hours, affecting 150,000 websites or more.

Meanwhile, Amazon’s support team was like….

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Websites affected included some very big names such as Slack, Spotify, Giphy, Verge, and Mashable. Poor Mashable. A huge tech story was happening, and they couldn’t even write about it until their website was back up.

In another turn of irony, website outage detector Is it Down Right Now went out.

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Despite what Kim Kardashian might try to say, this is what it actually looks like when you break the internet.

But How Does This Happen?

After all, Amazon has some of the best server technology available. And one of the biggest selling points for cloud servers is that they’re not supposed to crash.

Unfortunately, that’s just not something you can guarantee.

There are millions (if not billions) of variables that can play into a server going down. It just happens sooner or later. To everyone. It might not last long.

But it happens.

Companies have fail safes and backups, but machines break. Even the best ones.

Think of it like this:

Your home (and/or your office) depends on electricity. You use it to see, to stay warm, to power your devices, etc. But then, a bad storm rolls into town. There are heavy winds and rain. Maybe ice and snow. Next thing you know, the power goes out.

Maybe a power line was broken. Maybe a transformer blew. It doesn’t really matter. You’re in the dark until someone fixes it.

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It’s like that with servers, except they’re experiencing storms constantly. Sure, they’re built to outlast storms. But sometimes, a power line goes down.

And then, your website is in the dark until someone fixes it.

Even for Amazon, this isn’t the first time they’ve had a crash. In 2015, they had servers down for 5 hours.

When things like this happen, hundreds of millions of dollars are lost. It’s not a fun time for anyone.

What Can You Do?

The best thing you can do for your website is to host in a trustworthy location that provides hands-on support. Servers are highly technical machines. If you don’t understand them, you really shouldn’t try and manage your hosting yourself.

Especially if it’s for a business.

At Launch Runner, we provide hosting, maintenance, and support to our customers (not to mention some great web design and effective internet marketing). We use servers specially designed for the type of website we create so outages are nearly non-existent.

Since upgrading our hosting service a few years back, we haven’t experienced any significant crashes on a single website.

We don’t mean to brag, but all of our clients’ websites were running like a dream during the Amazon crash last week.

Should something go wrong, we have our support team ready and waiting to answer your needs and get things working again.

If you’d like to learn more, we’d love to talk to you. Just visit our contact page here or give us a call at (937) 802-9800.

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