By now, pretty much everyone knows everything there is to know about SEO.
Right? Likely not.
Search engines are constantly changing the factors that make your website pages rank for the various keywords you’re targeting with your online strategy. So, it’s nearly impossible to keep up with the changing landscape of the many ranking factors that go into SEO.
Unless you happen to make it your full-time job (like we do)!
SEO Basics: On-Page Optimization
On-page optimization is one of the many factors that determines how search engines rank a website. Simply put, on-page optimization sets up the coding of your website pages to be properly read by the crawlers of a search engine.
At Launch Runner, our web and marketing teams use a best practices checklist that we’ve created based on standards surmised by various industry experts, so our client’s pages can be properly indexed by search engines.
Below are a few of those checklist factors, and high level descriptions of those factors, that we keep in mind while optimizing for on-page SEO.
It’s important for search engine web crawlers to be able to determine what each page on your website is about. For that reason, everything on your pages should be indexable with meta tags.
While not all encompassing, these meta tags include items like title tags, headline tags, image alt text, link tag structure, and more.
The time it takes for a webpage to load is also a big factor in search rankings.
We know this because the average time it takes for someone to determine if they want to stay on a page is roughly 15 seconds. If your page isn’t fully loaded within that time period, chances are the user will leave your page.
The user leaving your page within a matter of only a few seconds negatively affects your website’s bounce rate, which is a factor that search engines take highly into account.
You’ve heard it before, and you’ll hear it again: Content is King.
The written content of your page is just as important as the code behind the page. Search engines favor content rich pages. Which means pages that provide value to readers and often take a much more time and energy to put together.
A good rule of thumb we stick to for website pages is a minimum of 500 words, and for blog posts is between 400-600 words, but no less than 300 and no more than 800 words.
One last important factor is the internal linking structure of a website. Internal links that point back to keyword pages not only solidify what a page is about, but it tells search engine crawlers which page on your website should rank for a keyword.
A great example of this is if you have two pages that talk about two different steps of a process, but they’re for the same overall service. By creating a link on each of those pages that link back to the service page let’s search engines know those steps are involved in the overall service. Essentially, you’re created a structure for the crawlers to follow.
Want to Learn More?
While these few factors are not everything that’s involved with on-page optimization, they should give you a look into what it entails. If you want to learn more or have questions about on-page SEO, comment below to join the conversation!