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SEO Basics

Are Reviews on Google and Yelp Important to Your Business? (The Answer is Yes)

Are Reviews on Google and Yelp Important to Your Business? (The Answer is Yes)

When was the last time you checked your business’s online reviews? You may quickly discover some people have said some not-so-nice things about you. Statistically speaking, people are more likely to share a bad experience than a good one. Even …
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Can I Hire Someone to Blog for Me?

Can I Hire Someone to Blog for Me?

So, let’s say you have a business/product/book that you want to succeed. You understand you need a website, but you’ve also recently learned that a website isn’t enough. You need to do this thing called “SEO” in order for people …
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Calls to Action and Conversions – Making a Website with a Purpose

Calls to Action and Conversions – Making a Website with a Purpose

There are a lot of professional websites out there that are a complete waste. And it’s not because they’re ugly or broken. It’s because they’re truly pointless. A self-fulfilling means to an end. The owners of these sites never answered a very simple …
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How Do I Blog About My Business?

How Do I Blog About My Business?

So let’s assume you understand a blog can be great for any website, okay? You know that creating fresh, relevant content on the regular will help you rank higher in search engines, keep visitors on your site longer, and make …
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The Difference Between “Search Engine Friendly” and “Search Engine Optimized”

The Difference Between “Search Engine Friendly” and “Search Engine Optimized”

We’ve talked a few times about not showing up in search engine results, and why that could be happening to you.  One of the possibilities for this is that your website isn’t search engine friendly. What exactly does that mean? …
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The Best Tools for SEO Keyword Research

How do consumers know that your website exists? In the digital age, if you don’t rank high in Google’s search rankings, the chances are that many consumers don’t, which is why optimizing your website with effective keywords has become so …
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SEO 101: How to Determine the Right Keywords for Your Business

Keyword research is one of the most important aspects of SEO marketing. Without determining the right keywords for your business, your marketing team is merely shooting blindly into wind. And you are likely to not see a very strong return …
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Getting to Know the Basics of SEO: On-Page Optimization

By now, pretty much everyone knows everything there is to know about SEO. Right? Likely not. Search engines are constantly changing the factors that make your website pages rank for the various keywords you’re targeting with your online strategy. So, …
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